Branding & Market Development for Food & Beverage
A finished product still has to win on the shelf. We build the brand, packaging and channel plan that take it from the factory gate to the customer.
From factory gate to shelf
Manufacturing is only half the business. Positioning, packaging, pricing and distribution decide whether your product sells, and they should be planned alongside the plant.
We help you define the brand, design the go-to-market plan and build the channels that carry your product to customers.
Problems we solve
- A product with no clear positioning
- Packaging that neither sells nor complies
- No plan for channels or distributors
- Pricing that leaves no margin
- Marketing that is disconnected from sales
Eight parts of a brand that sells
Brand strategy
A clear brand purpose, personality and proposition.
Product positioning
Where your product competes, for whom and at what price.
Packaging strategy
Formats, sizes, materials and design direction that sell and comply.
Go-to-market planning
Launch plan, target regions, pricing and sales approach.
Sales-channel development
General trade, modern trade, HoReCa, institutional and online channels.
Distributor/dealer strategy
Network design, margins, terms and onboarding.
Digital marketing coordination
Coordinate digital campaigns with your agencies and partners.
Social-media strategy
Channel plans and content direction that build the brand.
Built for four kinds of client
Entrepreneurs
Building a first plant that must be right-sized and compliant.
Startups
Need product, compliance and market entry handled together.
Brand owners
Moving from co-packing to their own manufacturing.
Existing manufacturers
Adding lines, capacity or a second site.
Concentrated in Analyse and Grow
- Understand
- Analyse
- Plan
- Implement
- Optimise
- Grow
Typical deliverables
- Brand and positioning strategy
- Packaging brief
- Go-to-market plan
- Channel and distributor strategy
- Pricing and margin model
- Social media plan
Branding questions
When should branding start?
Before the plant is finalised. Packaging formats and pack sizes affect machinery and layout.
Do you design packaging?
We set the strategy and brief, and coordinate with your design partners.
Can you help build a distributor network?
Yes. We design the network, margins and terms, and support onboarding.
Do you run our social media?
We set the strategy and coordinate with your agency or team.
Getting ready to launch a brand?
Tell us about your product and markets. We will help you plan the launch.